The shop has two brands of jewels that we kept separated but homogeneous within the UX. Wagtail for Django allows you to quickly create a bespoke data structure and CMS for content management.
The distinction between showcase and online store is very subtle. In order not to confuse the user, we have tried to graphically standardize the two "worlds". Shopify allows you to create online shops more quickly and is a solution that we have been offering for many years for small projects with standard features.