CPM Europe based in Amsterdam is part of the CPM group and includes a number of companies and agents throughout Europe. This project aims to make the corporate identity consistent on paper and online and to let manage all internet websites from a single platform.
What better way to capture people's attention during exhibitions or meetings and highlight the key strengths of the products?
The brand is well-known worldwide and therefore the corporate identity cannot be turned upside down. As a result we've used over the whole communication the diagonal metallic reflection of the logo and the institutional colours. For brand communication we use small images superimposed on a red background while for the product communication we turned to large images placed on a red base with a metal background.
The online identity is alike for all the companies of the group to not confuse customers and strengthen the brand.
One administration to manage covers, categories, products and events for all the websites. SEO contents are customisable for page letting the client to be found in very specific searches.